— PROJECT TYPE

UI/UX Design

Branding

— ROLE

Art Director

UI Designer

Occasional Copywriter

— FOR

Braze

What is it?

A library of assets and UI mockups of fictional app brands to be used for demonstration purposes.

• How is it useful?
• 1. Using existing customer screenshots requires customer approvals, a lengthy and cumbersome process. With FakeBrandz, there is no need to ask for permission.
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• 2. FakeBrandz are evergreen, unlike real customer screenshots which lose value if a customer is no longer a customer.
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• 3. There was a need to demonstrate new product features in real life even though customers haven’t used them yet.
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• 4. Creating custom comps with one-off fake brands from scratch with every request is very time consuming.

Currently an ongoing project.